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ALISON POWERS

Senior Digital Designer at TIAA Bank • Jaguars ROAR Cheerleader
 

SUMMARY OF QUALIFICATIONS


Design professional for more than 10 years in print and digital media including online branding, communications and social media. Highly skilled at promoting desktop, mobile, and responsive designs that exemplify user experience best practices. Strong organizational skills, exquisite attention to detail and a passionate creative thinker.

Specialties: Visual story-telling, typography, art direction, graphic design, social media application

Visual designer, news print designer, and social media manager with broad experience in print media and online networking. Interested in working with a team to effectively promote a company or cause by combining my graphic design and social media skills as well as my knowledge of Internet culture.

Also have an extensive dance history and currently, a member of The ROAR of the Jaguars, the dance/cheer team for the Jacksonville Jaguars. In addition, perform twice a year in community ballet productions at the Florida Theatre.
 

PROFESSIONAL EXPERIENCE

TIAA Bank

Senior Digital Designer
Nov. 2018 – present

Digital Designer
May 2017 – Oct 2018

Digital designer (UX), information architect and brand ambassador for TIAABank.com and partner sites as part of the TIAA Bank digital team. 

  • Create and maintain elegant digital experiences for all of TIAA Bank’s client-facing properties using digital design/prototyping tools: Sketch, InVision, Atom, Adobe Photoshop, Illustrator and InDesign (Adobe CS5, CS6, all versions); HTML5, CSS3, Gulp, SASS and Pug

  • Follow brand guidelines and ensure projects are on time and meet defined requirements using Microsoft Visual Studio Team Foundation Server (TFS), Robohead, ClickTime and SharePoint

  • Collaborate with internal and external partners (developers, project managers and associates) using source control system GitHub and enterprise content management system Sitecore

  • Ability and willingness to quickly learn TIAA Bank’s UX methodologies

  • Guide digital designers by offering suggestions and recommendations

TIAA Bank (formerly EverBank), a division of TIAA, FSB, provides full-service, nationwide banking and lending services to consumer, commercial and institutional clients. Providing innovative services through a variety of high yield deposit accounts, global diversification opportunities and lending products.

Key Environments: Sketch, InVision, Atom, Adobe Photoshop, Illustrator and InDesign (Adobe CS5, CS6, all versions); HTML5, CSS3, Gulp, SASS,  Pug, Microsoft Visual Studio Team Foundation Server (TFS), Robohead, ClickTime, SharePoint, GitHub, Sitecore, Mac, Windows (PC), tablet, Android, iOS

Nemours Children's Health System

Visual Designer
April 2011 to Jan. 2017

UI/UX/visual designer, information architect and brand ambassador for Nemours.org and partner sites as part of the Nemours Marketing & Communications web design team. 

  • Created visual design prototypes and ideas for external, internal and third-party websites totaling more than 270,400 monthly visitors using Adobe XD, Photoshop, Illustrator and InDesign (Adobe CS5, CS6, all versions), Adobe Experience Manager (formerly CQ5)

  • Collaborated with developers to deliver captivating branding solutions using HTML, CSS, Dreamweaver, Photoshop and InDesign

  • Used Adobe XD and Balsamiq to bring responsive design projects from ideas to final presentation across Mac, Windows (PC), tablet, Android and iOS platforms

Nemours Children’s Health System is a nonprofit organization providing pediatric hospital, primary, and specialty care in Delaware/Greater Philadelphia and Florida.

Key Environments: Adobe XD, Adobe Experience Manager, CQ5, Adobe InDesign, Adobe Photoshop, Adobe Illustrator, Adobe Dreamweaver, Adobe CS5, Adobe CS6, Balsamiq, HTML, CSS, Mac, Windows (PC), tablet, Android, iOS

The Florida Times-Union

Layout Designer
Nov. 2007 to March 2011

Page designer for news, features, sports, and business sections of The Florida Times-Union and for the weekly entertainment section, Jack.

  • Created thought-provoking print designs for sports and entertainment special sections using Adobe InDesign, Photoshop and Illustrator

  • Developed high-impact layouts and graphics for news and sports sections on tight deadlines using Adobe InDesign and Photoshop

  • Collaborated with content editors, photographers and press runners to create design solutions with complex visual storytelling

The Florida Times-Union is the daily newspaper in Jacksonville, Florida and the largest news organization in North Florida.

Key Environments: Adobe InDesign, Adobe Photoshop, Adobe Illustrator

Community Nutcracker

Graphic Designer
2009 to 2015

  • Create branded designs for posters, apparel, advertisements as well as internal and external communication using Adobe InDesign, Photoshop and Illustrator

The Community Nutcracker is the only nonprofit, volunteer-run organization in Jacksonville, FL that offers a portion of its proceeds to local charitable agencies like Dreams Come True with each performance.

Key Environments: Adobe InDesign, Adobe Photoshop, Adobe Illustrator

 

OTHER EXPERIENCE

The Jacksonville Jaguars

Professional Cheerleader
April 2015 to present

The ROAR of the Jaguars dancer/cheerleader and community ambassador for the local NFL team.

  • Enhance game day experience, performing at home games

  • Create memorable experiences through football, dance and fun for local businesses, students and military as well as fans in the U.K. as part of the NFL International Series

The ROAR of the Jaguars is the cheerleading/dance team for the Jacksonville Jaguars, the NFL team in Jacksonville, Florida.

 

EDUCATION

University of Missouri-Columbia

School of Journalism, bachelor's degree in journalism (newspaper design) with a minor in art history, May 2007.
 

HONORS + AWARDS


LET'S MOVE CHILD CARE! WEBSITE, selected for project team for the child care branch Michelle Obama's initiative, 2011

FIRST PLACE, Florida Press Club, Features page design, "BOBBY BOWDEN: A coach. A legend. A farewell" and "We Were Moonstruck" The Florida Times-Union, 2010

DESIGNER OF THE YEAR, Morris Publishing Group, Excellence Award: Page design, "Hollywood's Grim Mood," "The Black Kids" and "Sharing Stories," The Florida Times-Union, 2009