TIAA
Ethos design system
Create, maintain, and enhance a library of 40+ components
Establish technical specifications and usage guidelines
Implement accessibility compliance into design process
ABOUT THIS PROJECT
Ethos, TIAA’s first enterprise-wide design system, emerged from a need to unify user experience and increase dev-to-design efficiency. Lack of brand recognition, inconsistent workflows and low collaboration had resulted in a fragmented digital identity and customer experience.
Results & outcomes
By creating a library of components that are scalable and meet WCAG 2.1 AA compliance led to improved efficiency, reduced redundancy, and improved SEO performance.
Our documentation site provides a centralized source of truth resulted in strengthened brand identity and streamlined workflows. Collaborating with teams to drive adaptation strengthened team dynamics and smoother transitions.
↓ 30%
Design-to-dev time
↑ 80%
Enrollment starts from homepage
↑ 40%
Overall content engagement rate
↓ 41%
Bounce rate
